Japanese Rice Getting Cheaper?

In a recent article in, The Japan Times, the author discusses the need for Japanese farmers to produce cheaper rice. With the signing of the new TPP deal, Japan will see an influx of international products flood their domestic markets. This is especially true in their agricultural sections. The Japanese government is teaming up with local farmers to produce cheaper and more cost effective rice, in an effort to be more competitive in overseas markets. In what ways can Japanese farmers produce a cheaper product? Will this approach work? How may this strategy affect the quality of the rice?

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