According to a recent article posted in Astro AWANI, http://english.astroawani.com/malaysia-news/malaysia-promote-halal-products-tpp-countries-92542, Malaysia is looking to expand their halal market to the countries involved in the Trans Pacific Partnership, including Australia and New Zealand. Halal is defined as relating to or denoting food, specifically meat, that is prepared as prescribed by Muslim Law. Malaysian International Trade and Industry Minister Datuk Seri Mustapa Mohamed said that Malaysia has been working with the two countries as they are familiar with Malaysia’s halal agenda. According to Mustapa, “We are looking for markets in some of these (TPP) countries. For example, in the United States and Canada, where the Muslim population is growing,” and “By promoting halal products in those countries, we hope Malaysian exporters would get better market access in some of the TPP countries.” Mustapa also stated that the halal industry and their agenda was recognized as an important focal point to the government to help develop Malaysian halal business. Led by the International Trade and Industry Minister, the World Halal Week 2016 will take place from March 28th to April 2nd at the Kuala Lumpur Convention Centre. The event, which is themed “Beyond the Economy” marks Malaysia’s determination to identify the untapped potential of the halal industry beyond commercial and trade value.
Do you think countries like Australia, New Zealand, the United States, and Canada will purchase more Halal products from Malaysia? How important do you think Halal products are to Malaysia’s success?