Where’s The Beef

According to an article in The Financial Post, Canadian beef exports are set to receive a huge boost in Japan under the new TPP. Canadian Beef exporters have dealt with much adversity in the past decade and their growth in foreign markets have suffered. Particularly, the Canadian mad cow disease and BSE scares have significantly stunted the market’s expansion. Exporters are hopeful that under the new TPP beef exports could double and may even triple. Japan is set to reduce its tariffs on beef from 38.5% to nine percent over the next 15 years. This huge reduction in tariffs along with Canada’s renewed emphasis on expanding its foreign beef market could spell success that the industry has never before seen. In what ways can Canada distance itself from its previous bouts with mad cow disease? What effect will Canada’s entrance into the Japanese beef market have on U.S. exports? Will Japan be receptive to Canadian beef?

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