Japanese Re-Branding

How the Japanese economy will have to adapt with the new TPP deal in place, is the topic of an article in the Japan Times. With reductions in tariffs, an emphasis on free trade, and more imports set to come into Japan, the country is readying itself to “brand,” certain global commodities as “Japanese.” To compete with other countries similar products, Japan will have to make the consumer think that the Japanese version is the superior choice. How will competition created by increased free trade hurt the Japanese economy? How will it help the economy? Are Japanese products superior enough to maintain higher prices?

One thought on “Japanese Re-Branding

  1. Amazing post. Thanks for all the great info on Japan. I feel so much more informed and confident after viewing your video and reading your blog.


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