Chris Wilder – Forbes tech
There are several types of packaging available for brands to interact with their customers. The conventional package is simply the first option available for brands to promote their product. It’s important for brands to ensure a package that articulates the brand values and promise. Going further there is the hybrid packaging that combines rigid and flexible materials. The active packages are those that offer further information about the company and things like nutritional facts to customers in the form of a QR code. Interactive packaging goes even further by offering extra care to products sensitive to particular environmental conditions. Finally, we have the IoT effects over packaging where current businesses are combining RFID labels with other technologies to enhance the supply chain and logistics in the food industry as well as the freshness and endurance for certain produce.